www.zerohedge.com BY TYLER DURDEN
From Uber to DoorDash and beyond, dozens of American companies are trying out new membership clubs in an effort to squeeze as many dollars of profit as they can out of their most loyal customers. Even “MoviePass”, one of the first such monthly subscription services famous for its money losing business model, has been brought back from the dead.
The trend has gotten so big, that even airlines – already pioneering players in the loyalty points racket with their frequent flyer mile programs – are getting in on the action.
Alaska Airlines is launching a new “Flight Pass” for travelers on the West Coast who want a more cost-effective option for traveling between 16 different locations out West. The program will allow members to choose from among a large number of routes.
