Twitter is prohibiting advertisers from running ads that “contradict the scientific consensus on climate change,” the company announced on April 22.
The clampdown on such ads aligns with the company’s policy on inappropriate content, which bans ads using misleading content, two Twitter officials said in a blog post.
“We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis,” Sean Boyle, Twitter’s director of sustainability, and Casey Junod, the company’s global sustainability manager, said.
The new approach was said to be informed by “authoritative sources.” The only source cited was the Intergovernmental Panel on Climate Change (IPCC), a United Nations body.
The announcement was made on Earth Day, a holiday aimed at promoting awareness of the environment…