Bud Light just told itself to hold its beer in Pride parade (so much for that new ad campaign) *WATCH*

As Twitchy readers know, earlier this week, Bud Light broke its Twitter silence by tweeting out its new ad campaign. It’s a very generic, safe, ‘summer is the time to drink beer’ sort of commercial that might have done decently if they hadn’t completely nuked their own brand earlier this year with Dylan Mulvaney.

Now, we all thought they were trying to come back from what happened, to somehow appeal to their actual customers instead of to a bunch of people who don’t drink their beer anyway BUT … that does not appear to be the case.

You’d think they’d, you know, probably avoid being in a Pride parade. Let alone sponsoring one.