By Andi
Maybelline is receiving major backlash after the makeup brand hired a bearded man to showcase its new makeup line.
New videos on Instagram show Ryan Vita showcasing Maybelline’s lipstick in a new Amazon Prime Day ad.
In the video, Vita who is clearly a male is seen putting Maybelline’s new “Super Stay” liquid lipstick on and blowing kisses to the camera.
At the time of the writing, the new ad has been viewed over 1.2 million times but the comments under the video clearly show consumers clear disdain towards Maybelline’s decision to cast a man with a beard to promote its new lipstick line…




