By Leo Hohmann, Leoâs Newsletter:
This is likely to happen in 2025. But government will find out parents of Gen Z are not as agreeable as past generations to offering their kids up to military-industrial-complex.
Itâs no secret that the U.S. military has been unable to attract new recruits, and attempts to try and entice young Americans to enlist have backfired. Sometimes embarrassingly so.
In April, Military.com reported the U.S. Army inked an $11 million deal with WWE wrestler and media personality Dwayne âThe Rockâ Johnson to produce media campaigns to lure young Americans to enlist.
This focused messaging was largely done through the United Football League (UFL), a smaller professional football league of which Johnson is part owner.
Recently revealed internal emails show Army officials at the time were dubious about the potential success of this partnership, but they decided to go ahead and try it anyway. The Army had already tried advertising with NASCAR, which turned into an epic fail.
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Read Full Article Here…(sgtreport.com)
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