pjmedia.com By Victoria Taft
It was after church, and we were at our local Mexican restaurant sipping Victorias, indulging in some carne asada, and waiting for the NFL game to come back on the big screen when our attention became riveted by a commercial of a kind we’d never seen before.
I love a good commercial. That’s why I usually watch the “big game” in February. It is far more difficult to fit a clever and compelling message into a compacted moment than to make a documentary. Any writer can tell you that writing shorter pieces is more difficult than longer ones. Every time.
But the message of this two-minute-long commercial, “Never Quit,” was that Donald Trump will never quit trying to make America great again. This commercial demands the viewer give it attention, realize what he’s watching, and understand the message.
The well-compacted message comprised unforgettable images, large movie blockbuster-like font, and a calm-sounding Donald Trump telling the story of his political life starting at the White House in 2017. It was breathtaking and stirring, even if you don’t like the guy.
Holy moly, that Trump ad during the #Bengals v #Philadelphia game was powerful. Whoever put that together with #Trump’s voiceover did it right. https://t.co/3KwhGp3TXt
— Victoria Taft, The Adult in the Room, FITF Squad (@VictoriaTaft) October 27, 2024
The commercial reads like a sports spectacular, and the feature photo for the commercial is the image of Dana White, the CEO of the UFC, but highlights women with vignettes by Tulsi Gabbard, Lara Trump, and Amber Rose.
The spot is in three parts, one of which features a voiceover with Trump calmly ticking off his triumphs in office starting in 2017.
When I first came into office, I cut taxes more than any other president. We have created 7 million new jobs and it led to a growth like we’ve never seen before. We developed the greatest economy in history by far.
The next segment features Trump discussing what happened after he left office, with only two photos of Kamala Harris.
When I left office, it changed. Inflation destroyed the lives of so many people. Interest rates went from 2% to 10%. Millions of illegal immigrants, traffickers, and drugs coming into our country…
Our country has gone to hell.
So I made a decision to run…
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