Elon Musk Announces Algorithm Overhaul for X, Focusing on “Unregretted User-Seconds”

Elon Musk has announced a significant overhaul to the algorithm of X. Speaking through a series of posts on the platform, Musk emphasized enhancing user experience by promoting content that resonates positively with users and aligns with his concept of “unregretted user-seconds.”

The forthcoming changes allegedly aim to boost informational and entertaining posts while deprioritizing “negative” content.

In a series of posts, Musk detailed plans to highlight more informational and entertaining content while reducing the prominence of negativity in user feeds. “Algorithm tweak coming soon to promote more informational/entertaining content. We will publish the changes to @XEng. Our goal is to maximize unregretted user-seconds,” he wrote. Musk further suggested that content generating outrage or conflict, while it may increase time spent on the platform, often fails to leave users feeling satisfied.