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After years of build-up and hundreds of millions of dollars spent on promotion, Disney’s “Snow White” live-action remake starring Gal Gadot and Rachel Zegler is on pace for one of the company’s worst box office offerings ever.
As of Friday, the remake of the 1937 classic had raked in just $15.5 million across 4,200 North American theaters, including $3.5 million from Thursday night’s previews, Deadline reported. Overall, the film is on pace for just $45 million in sales over its opening weekend, an astonishingly low figure considering its massive budget.
As of this report, “Snow White” is on pace with Disney’s live-action “Dumbo” remake that was released in 2019. The film, which was directed by Tim Burton, was a certified box office bomb that pulled in $46 million over its opening weekend. Costs for “Dumbo” topped out at $170 million, however, while “Snow White” cost $270 million after multiple reshoots and a massive marketing campaign that fizzled out early.
Disney will be holding out hope that the latest film can top December’s live-action “Mufasa: The Lion King” remake, which pulled in just $35.4 million in December after another aggressive marketing campaign.
The disappointing box office haul is not unexpected, as the film’s success has largely been written off since lead actress Rachel Zegler trashed the original film in 2023. “It’s no longer 1937,” Zegler told the reporters, to which her co-star Gal Gadot agreed. “She’s not gonna be saved by the prince,” Gadot emphasized.
“She’s not gonna be saved by the prince and she’s not gonna be dreaming about ‘true love,’ she’s dreaming about becoming the leader she knows she can be.”
Creators also drew controversy by moving away from the iconic seven dwarves, arguing that using actual little people was ableist and offensive. In place of the \ dwarves, the film initially utilized a hodgepodge of bizarre-looking characters who are different heights and races. Disney later made changes to the original plan for the dwarves after backlash…
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