A new artificial intelligence algorithm has generated concern on social media, after a fake ad featuring a hyper-realistic young woman sitting a car ranting about men’s hygiene gained attention.
This ability to create lifelike videos comes courtesy of a company called Arcads. According to the company’s website, “Arcads is an AI-powered tool that transforms text into high-quality, emotionally resonant video ads. It uses advanced AI algorithms to generate authentic, realistic videos, all from the input text you provide.”
“The AI presenters in the videos are designed to appear realistic and engaging,” the company says. However, as noted by some users on X, the videos rely on real people. For example, as seen with the woman in the video above, she is real and her name is Ariel, and she can be contracted for hire on Fiverr. Arcads has the licensing rights from these people to use their likeness. This is explained in the company’s terms of service.
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