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Big pharma company forced to apologize for not making insulin free after Twitter imposter prank

By Jarryd Jaeger

 

Pharmaceutical giant Eli Lilly has clarified that it is not offering free insulin after a “verified” imposter account made the claim on Twitter.

Pharmaceutical giant Eli Lilly has clarified that it is not offering free insulin after a “verified” imposter account made the claim on Twitter.

The deliberately misleading tweet, which was left up for three hours, amassed over 10,000 likes and was shared nearly 2,000 times.

“We are excited to announce insulin is free now,” the original tweet read. Its author, @EliLillyandCo, appeared to many to be an official account thanks to the blue checkmark, however it was eventually pointed out that Eli Lilly and Co’s actual Twitter handle is @LillyPad.

The fake account has since had its blue checkmark stripped, and its tweets protected.

 

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