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Black Friday Shopping Declines for the First Time

By Alice Sun

Black Friday’s online shopping revenue dropped from $9 billion to $8.9 billion from 2020 to this year, but Cyber Monday was expected to generate $11.3 billion in revenue and become the largest online spending day of the season, according to Adobe Analytics (pdf).

The $9 billion online consumer spending on Black Friday in 2020 marked the second-largest online spending day in U.S. history, only behind Cyber Monday 2020.

“For the first time ever, Black Friday saw a reversal of the growth trend of past years,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement.

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