BMW Is Charging Over $100 Subscriptions To Use High Beams In Car, No Longer A Given Feature

Auto manufacturers are increasingly shifting towards a subscription-based model for many core and basic features that come equipped into the vehicle. Features that drivers normally receive automatically after they purchase the vehicle are now hidden behind paywalls.

Last year, The WinePress reported on how Mercedes-Benz is forcing owners to purchase a monthly subscription to access additional horsepower that’s already installed into the cars.

BMW is another brand doing something similar. The British car company is, for example, charging owners a subscription fee to get access to the high beams. The subscription options cover 10 euros for a month, to 200 euros for unlimited use.