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Boulder County Targets Latinos With Fear Campaign to Get Parents to Vaccinate Young Kids for COVID

A Boulder County Public Health campaign to persuade parents — especially Latinos — of children ages 0 to 11 to vaccinate their kids for COVID-19 has some of the Colorado county’s parents up in arms.

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A Boulder County Public Health (BCPH) campaign to persuade parents — especially Latinos — of children ages 0 to 11 to vaccinate their kids for COVID-19 has some of the Colorado county’s parents up in arms.

The BCPH in May 2022 hired Godot, a “creative” consulting agency, to conduct focus groups and develop the campaign.

The agency’s final report — dated October 2022 and obtained in January by local citizen’s group No Vax Mandates Colorado through numerous Colorado Open Records Act (CORA) requests — describes the agency’s findings and lays out a proposed ad campaign strategy to convince the “vaccine-hesitant” to give their small children the shot.

According to the report, “Vaccine hesitancy is not binary.” So the consultants set out to characterize people on a spectrum, from “anti-vaccine” to “vaccine champions” in order to identify those individuals who may be susceptible to “moving the needle” toward having their young children vaccinated through an effective advertising campaign.

Cindy Baker, a member of No Vax Mandates Colorado for months has been trying to foster a dialogue about the project with BCPH at public meetings…

READ FULL ARTICLE HERE… (childrenshealthdefense.org)

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One Comment

  1. Swordslinger Swordslinger March 4, 2023

    So, they have to resort to a fear campaign because they can’t sell it simply because it’s a good idea? That’s a major RED FLAG to anyone with a functioning brain!

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