Brazil’s Digital ECA (Estatuto da Criança e do Adolescente Digital) took effect today, March 17, requiring nearly every tech product accessible to children to clear a long list of compliance obligations.
Apps, operating systems, app stores, video games, social networks: all potentially covered, all facing fines of up to 50 million Brazilian reais (roughly US$9.44 million) or 10% of their Brazilian revenue for non-compliance.
As always, the framing is child protection. The infrastructure being built is a national age verification system woven into the fabric of internet access.
“Brazil has stepped forward as the first country in Latin America to pass a dedicated law to protect children’s online privacy and safety,” goes the official line.
Every major technology platform operating in Brazil must now determine how old its users are and restrict what they can see accordingly. The checkbox that said “I am over 18” is explicitly banned.
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