A Budweiser distributor in Springfield, Missouri has canceled all planned appearances of the iconic Clydesdale horses, citing threats to its employees.
The news comes as the boycott of Bud Light on account of its partnership with trans activist Dylan Mulvaney continues to grow. The beerâs parent company, Anheuser-Busch, is having to react to criticism as well as increasing problems, including a stock price thatâs dipped.
Wil Fischer Distributing decided to cancel all of the Springfield Clydesdale showings, citing safety concerns for their employees, according to the local Fox outlet. The Clydesdales have long featured in Budweiser commercials such as last yearâs Super Bowl ad. The horses also recently made their annual appearance at the Cardinalsâs Busch Stadium for baseballâs 2023 Opening Day.
Bud Lightâs partnership with Mulvaney was intended to brighten up the brand from its stale association with âfrattyâ college guys throughout America.
âIf we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,â the beerâs VP of marketing explained last month. âWhat I brought to that was a belief in, okay, what does âevolve and elevateâ mean? It means inclusivity. It means shifting the tone. It means having a campaign thatâs truly inclusive and feels lighter and brighter and different and appeals to women and to men.â
Read Full Article Here…(yahoo.com)
Home | Caravan to Midnight (zutalk.com)
JB
The company will probably wake up, but bud light sucks and I pity the fool who tries to hurt the Clydesdales. They kick hard
Drank bud light for 30 years, will never drink it again. I hope the 1.6 percent of weirdness can buy enough bud light to feed the horses. What a stupid company. Fire yourself.