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Carhartt CEO says he’s still mandating staff vaccinations. Now he’s facing a boycott.

By AIMEE PICCHI

Carhartt may be one of the rare brands that appeals to both rural workers and urban hipsters with its rugged outdoor gear, but it now finds itself at the center of a controversy that is dividing its customer base: Workforce vaccine mandates.

Some customers are vowing to boycott Carhartt products after a January 14 internal memo from CEO Mark Valade surfaced on social media. The memo focuses on the Dearborn, Michigan-based company’s response to the Supreme Court ruling on the Biden administration’s vaccine rules for large workforces — which the high court struck down. Despite the ruling, Valade wrote, Carhartt would maintain its corporate policy of requiring its 5,500 workers to be vaccinated…

 

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