by Eva Fu
As many locals struggled to secure their next meal under China’s harsh COVID lockdowns, officials urged calm by launching a social media campaign aimed at showing how well stocked sealed-in residents were. It didn’t end well.
It started with a leaked official memo instructing Chinese Communist Party officials in a northeastern Chinese city to flood Chinese social media with upbeat content in a bid to counter the prevailing negative sentiment and display the alleged “real situation” about food supplies.
“The outbreak control task in our city has moved into a critical stage,” read a leaked memo from Changchun city authorities.