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China Courts US Consumers Through a Familiar Storefront in Amazon

BY FAN YU

Despite fake reviews, China-based merchants make up 50 percent of all Amazon sellers

“Made in China” is a phrase all U.S. consumers are intimately familiar with.In past decades, that term referred to a major branded product sold at U.S. stores manufactured by factories located in China. For example, a Matchbox car bought from Toys ‘R Us and made in China by Mattel. Today, U.S. consumers are increasingly purchasing Chinese-branded products from Chinese stores directly over the internet, and both Beijing and the world’s biggest online retailer—Amazon.com—have been facilitating that trend.

Half of Amazon Sellers Based in China

On Amazon, 50 percent of all global sellers are based in China, according to data from Marketplace Pulse, a website that provides e-commerce market data. They warehouse their goods and products in the United States, at Amazon’s warehouses, so the items are shipped domestically and qualify for fast “Prime” shipping (also dubbed as the “Fulfillment by Amazon” program)…

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