jacobin.com By Noah Mazer
On Monday night, Claudia Sheinbaum Pardo made history as Mexico’s first female president-elect, winning nearly 60 percent of the vote. The writing was on the wall from the beginning. The Mexican right, though, seemed to start out its campaign confident in victory. As the polls stubbornly continued to show Sheinbaum’s tremendous lead over Xóchitl Gálvez, the opposition coalition became obviously desperate.
Increasingly, the campaign by the Institutional Revolutionary Party (PRI), National Action Party (PAN), and Party of the Democratic Revolution (PRD) went negative, opting for personal attacks. Sheinbaum’s Jewish heritage was an obvious target, but the tack the Right took is striking: it tried using this fact to show that she was not actually Mexican. This idea actually predates the electoral campaign, with social media rumors that have spread since at least 2021 alleging that Sheinbaum, then mayor of Mexico City, was born in Europe and was therefore ineligible for the presidency. But it was presented most explicitly when former right-wing president Vicente Fox, who rode the #Resistance wave to a blip of US relevance early in Donald Trump’s presidency, went so far as to attack her as a “Bulgarian Jew” and a “Jewish foreigner.”
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