By Chris Powell
Once a dominant force in cable news, CNN is now grappling with a historic slump in ratings, facing its lowest viewership in 24 years and raising the specter of mass layoffs. The network’s decline in viewership comes as it struggles to navigate a changing media landscape dominated by streaming platforms, social media, and a fragmented audience.
On November 11, CNN saw a significant dip in viewership, attracting just 61,000 viewers aged 25-54, marking its lowest Tuesday audience since June 27, 2000, during Bill Clinton’s presidency. According to Fox News, the network’s daytime programming recorded its poorest performance in ten years, with an average of only 60,000 viewers from the same demographic between 9 a.m. and 5 p.m. ET, the worst non-holiday weekday viewership since 2014.
Since Election Day, CNN has trailed significantly in viewership, averaging just 403,000 total day viewers compared to Fox News’s 2.2 million. In the primetime slot of 8-11 p.m. ET, CNN’s struggles continue, drawing only 483,000 total viewers since the election, while Fox News has attracted a robust 3.4 million.
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