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Companies Already Have the Ability to Decode Your Brainwaves


By TIM NEWCOMB

It wasn’t like Duke University futurist Nita Farahany wanted to bring nonstop doom and gloom during her recent “The Battle for Your Brain” presentation at last week’s World Economic Forum in Davos. But maybe she wanted to alarm us at least a bit. According to her, the technology to decode our brainwaves already exists. And some companies are likely already testing the tech.

“You may be surprised to learn it is a future that has already arrived,” Farahany said in her talk, which you can watch below. “Artificial intelligence has enabled advances in decoding brain activity in ways we never before thought possible. What you think, what you feel—it’s all just data—data that in large patterns can be decoded using artificial intelligence.”

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