By CT Centinal Staff
State Senate Candidate Jason Guidone is running for office in Connecticut’s 19th district, which encompasses the communities of Columbia, Franklin, Hebron, Lebanon, Ledyard, Lisbon, Marlborough, Montville, Norwich and Sprague.
His campaign manager, Michele May, felt the best way to reach voters was to take out an election day “ad note” in The Day, the largest daily newspaper in southeastern Connecticut, reaching an estimated 37,000 readers.
May designed the flashy red ad note—stickers featuring Guidone’s name on the front page—in an effort to drive people to his featured ad and his webpage. Approval was secured by her marketing contact at The Day nearly a month ago. The ad was paid for and fully ready to go by October 1st. The plan was for the ad to appear in the election day edition of the free weeklies delivered directly to mailboxes in the campaign’s most competitive municipalities Norwich and Ledyard.
Then May received bad news on October 28th from her advertising contact at The Day who explained the printer “just didn’t print the stickers” and unfortunately Guidone’s ad note would not run.
The Day subsequently said the “error” was a result of Hurricane Helene’s impact on their printer, Century Printing and Packaging, located in Greer, South Carolina.
The Centinal contacted Century to get better insight into what happened.
Century provided the Centinal with a copy of a letter dated October 14th, which was emailed to customers towards the end of the day. But some customers may not have opened the email until the following morning, October 15th.
The letter explained the hurricane’s impact on Century’s vendors, including a “key vendor located in Western NC” described as a primary supplier of material for “Front Page Advertising labels” like the one that Guidone’s campaign manager had ordered from The Day.
The vendor recently started operating again after sustaining considerable hurricane damage, and had a tremendous backlog impacting pre-storm purchase orders, including one from Century.
“As soon as we learned of these delays, we reached out to other vendors for material that meets the tight specifications required for the front page ad notes. We have placed an order with our former supplier to help offset these delays. This order, however, will not be available for several weeks,” said Century in the letter to customers…
READ FULL ARTICLE HERE… (connecticutcentinal.com)
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