DAMAGE CONTROL? Cracker Barrel Issues Lame “Apology” in Response to Backlash Over Woke Rebranding

Cracker Barrel has just released an official statement in response to the huge backlash they’ve been getting over their new “modern” logo and remodeling.

In an apparent attempt at damage control, Cracker Barrel admitted that they “could’ve done a better job sharing who we are and who we’ll always be.”

However, they’re basically going to ignore all advice from customers and continue with their sterile, corporate rebrand.

Read the full statement for yourself here:

🚨BREAKING: Cracker Barrel issues official statement after major backlash over its rebrand:

“You've shown us that we could've done a better job.”

“If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your… pic.twitter.com/h1yz5Zkc5J

— Benny Johnson (@bennyjohnson) August 25, 2025