Department of War: The1947 Worst Rebrand in U.S. History (From Hero to Zero)

By David T. Cloft

America used to have a government department that was brutally honest.

It was called the Department of War.

Not “Department of Conflict Resolution.”
Not “Department of Global Stability.”
Not “Department of Strategic Hugs.”

Nope… Clear… Blunt… War.

A harsh word for a harsh reality, and that’s exactly why it worked. When the nation decided it had to fight, we didn’t hide behind comforting language. We didn’t wrap it in a ribbon. We didn’t sell it like a new detergent.

We called it what it was, and we owned the weight of it.

Then in the late 1940s, we got modern. We got sophisticated. We got bureaucratic. And like every institution that discovers the power of language, we figured out something important:

You can change how people feel about an action… by changing what you call it…

READ FULL ARTICLE HERE… (afnn.us)

 

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