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Facebook, Google, and Snapchat Are Bypassing Apple’s APP Tracking Transparency and Still Collecting Data on Users

by B.N. Frank

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A new report is bringing to light additional details on how platforms like Facebook and Snap are working around Apple’s App Tracking Transparency feature to collect data.

Following a recent report that Snap and Facebook were skirting App Tracking Transparency (ATT) using a loophole in the feature’s guidelines, The Information on Friday detailed the quiet workarounds that the social media platforms were using.

More specifically, the companies are using a loophole in ATT guidelines to continue collecting aggregated user data. This is because the guidelines bar tracking users and linking “user or device data” between different apps I services, but they don’t specifically define “linking.”…


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