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Ford Broncos piling up again in a Michigan holding lot

Bronco fever hasn’t abated; buyers are still clamoring for the world’s most recent hardcore off-roader. We’d normally consider this a good problem for Ford to have, but these aren’t normal times and the Bronco isn’t a normal vehicle. Two years of industry disruptions have dropped continuous bombs on delivery times, on top of Bronco-specific ailments like the defective tops that led to huge backups last summer — and all this for a rig that some buyers first signed up to buy in 2020. Automotive News reports that the chip shortage is biting especially hard into Bronco deliveries at the moment, with trucks stacking up in a lot outside the Michigan Assembly Plant that online watchers dubbed “Dirt Mountain,” the coming of a snowy Michigan winter changing the name to “Ice Mountain.”

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