100PercentFedUp.com By Danielle
The Federal Trade Commission has prohibited Rite Aid from using facial recognition technology, saying the drugstore chain deployed the technology without reasonable safeguards.
“Rite Aid will be prohibited from using facial recognition technology for surveillance purposes for five years to settle Federal Trade Commission charges that the retailer failed to implement reasonable procedures and prevent harm to consumers in its use of facial recognition technology in hundreds of stores,” the FTC wrote Tuesday.
“Rite Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection.
“Today’s groundbreaking order makes clear that the Commission will be vigilant in protecting the public from unfair biometric surveillance and unfair data security practices,” he added.
US bans pharmacy Rite Aid from facial recognition use — US regulator said the company falsely identified consumers as shoplifters using the technology.https://t.co/n1nW841E0u
— Insider Paper (@TheInsiderPaper) December 20, 2023
WATCH:
The FTC proposed to bar Rite Aid from using facial recognition software in its drugstores for five years to settle allegations it improperly used the technology to identify shoplifters, the agency said Tuesday. https://t.co/G7wEveN9Zp pic.twitter.com/yDrb1Myo6W
— CNBC (@CNBC) December 20, 2023
The FTC writes:
The proposed order will require Rite Aid to implement comprehensive safeguards to prevent these types of harm to consumers when deploying automated systems that use biometric information to track them or flag them as security risks…
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