by Wes Walker
What could go wrong with swapping out a proven formula of ‘Truth, Justice, and the American Way’ for a mega-dose of gender-bending wokeness? DC Comics ‘effed around and found out’.
It turns out that ‘go woke, go broke’ is more than just a catchy slogan. It has all the solid reality of the blunt end of a pool cue to the face.
There are two parts to this hilarious story. One is the financial failure of wokeness the other… is a victory that gives fans of traditionalism the last laugh.
But we’re getting ahead of the story here. Let’s go back to the beginning.
Not so very long ago, a wave of identitarian politics took the comic world by storm. Everyone wanted their hero to check an identity box to send a political message. In an intentional repudiation of straight white male heroes, people were either retconning old characters by having them come out of the closet, or they were dreaming up new ones to fit the political or racial narratives of the current cultural context.