
By Patty McMurray
Most men with a pulse enjoy watching ads with beautiful, physically fit women wearing bathing suits. Whether they’re pushing beer or sporting events, female models have been paid handsomely in ads used to promote products where men are the primary consumer.
In March, Anhueser-Busch made the disastrous decision to feature Dylan Mulvaney, a man pretending to be a teenage girl, in their March Madness ad campaign, geared at mostly men, for their Bud Light brand. Bud Light and other brands sold by Anheuser-Busch suffered an immediate backlash from consumers who refused to buy into their woke trans-beer campaign.
By the end of April, Anheuser-Busch was watching its value plummet more than $5 billion, which was likely tied to the announcement of its partnership with the controversial social media “influencer” Dylan Mulvaney.
Videos like the one below have been shared across social media, showing Sams Club shelves filled with Anheuser-Busch products while other beer brands, like Miller Lite, were empty…