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How Ukraine Is Winning The Social Media War

by Declan Hayes


Forget about the real war. In the virtual world, Ukraine’s Nazis are winning hands down.

Forget about the real war. In the virtual world, Ukraine’s Nazis are winning hands down. Zelensky is getting far more likes on Facebook and Twitter than General Armageddon. Has anyone Snapchatted the news to Putin?

The BBC, NATO’s major media sledgehammer, reports that the witty, suave, brave Ukrainian trolls are slam dunking their Russian counterparts and “if this was a war of memes, we would be winning.” Of course, the war in Ukraine is not a war of memes and General Armageddon does not scroll through his Facebook messages over his morning coffee. He is of a different mind set and of a different age. He has an offline job to do and, if the reports of drone attacks on Kiev are true, his sledgehammer approach seems to be doing it with no social media distractions.

For there is the nub of the matter. General Armageddon gets on with the job of ending the Ukrainian war and he surrenders the hot air to NATO’s armies of trolls. No wonder a number of countries allied to Russia tweeted that their citizens should get out of Dodge on the first available stagecoach. General Armageddon is the new sheriff in town and he is not impressed by the online fancy talk and puerile memes the BBC excels at…


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