pjmedia.com By Jamie K. Wilson
Something odd happens to the human brain when we watch a smooth presenter on television. Fluency reads as intelligence. Comfort reads as authority. Tone communicates confidence, sympathy, or righteous anger before a single claim is evaluated. A person at ease on camera appears to possess a wisdom beyond that of ordinary people.
But turn the set around.
Behind that presenter is an army: writers, editors, producers, lighting specialists, camera operators, and teleprompter technicians, all working to deliver not just information but mood. The authority we perceive is produced, not discovered…
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