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NEW: Bud Light Sales Crashed Ahead Of Memorial Day Weekend, Fell 24% Compared To Last Year

By Chris

Bud Light experienced another dramatic sales drop ahead of Memorial Day, with sales plummeting 23.9% compared to the same period last year. The decline in sales over the holiday weekend adds to a worrying trend for the brand, which has seen weekly sales decreases hovering around 25%​.

The slump in sales is due to the ongoing boycott against Bud Light that started about two months ago. The boycott was initiated in response to a marketing campaign featuring Dylan Mulvaney, a transgender influencer​. Mulvaney’s campaign, titled “365 Days of Being a Girl,” was launched on April 1, and it has sparked significant backlash among many segments of Bud Light’s consumer base.

Consumer boycotts often lose momentum quickly, but this one has continued to grow due to a combination of factors. These include the controversy around the product, the availability of alternative beer brands, outcry from political figures and celebrities, and the campaign’s amplification on social media​​.

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