Nike Campaign Featuring Nonbinary ‘Furry’ Gamer Draws Public Criticism

By Gloriel Howard

Nike’s latest collaboration with British designer Martine Rose is putting the spotlight on competitive gaming, featuring professional esports player Dominique McLean, known as “SonicFox,” in a campaign that has drawn widespread attention and backlash.

McLean, a “nonbinary” gamer and self-described furry, appears in the promotional material both in a blue-and-white fox-themed outfit and without the mask, highlighting the intersection of gaming, identity and fashion.

The Daily Mail reports that the collection, dubbed Gaming Division, draws inspiration from 1990s LAN parties and in-person gaming gatherings, blending sport, streetwear and gaming culture.

Nike frames the line as appealing to “modern athletes” who are “connected, competitive, and boldly expressive,” while other featured gamers include Ana, Billy Mitchell, Scarlett and TenZ.

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Read Full Article Here…(resistthemainstream.com)

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