Panera Bread to Introduce Palm Scanners Next Month that Will Store its Customers’ Biometric Data for its Loyalty Program and Cashless Payment

Panera Bread to Introduce Palm Scanners Next Month that Will Store its Customers' Biometric Data for its Loyalty Program and Cashless Payment | The Gateway Pundit | by Jim Hᴏft

Panera Bread is implementing palm scanners, which the company claims will make it ‘easier’ for…

The Gateway Pundit

By Jim Hoft

Panera Bread is implementing palm scanners, which the company claims will make it ‘easier’ for customers by linking their fingerprints to their loyalty accounts and allowing them to use their palms as a form of contactless payment.

Panera is using Amazon’s palm-scanning or cashier-less checkout technology which is being used in more than 200 establishments in and outside the company.

“Today, Panera Bread announced its planned rollout of Amazon One as a loyalty identification for MyPanera, its industry-leading loyalty program with 52+ million members, and a contactless payment method,” the company announced Wednesday.

“The technology is deployed at select bakery-cafes in Panera’s hometown of St. Louis with plans to expand to additional locations in the coming months. Panera is the first national restaurant company to use Amazon One as both a way for guests to pay and access their loyalty account with their palm,” it added.

In addition to allowing workers to welcome customers by name and inform them of available rewards, the gadgets will also help suggest menu items based on customers’ purchase histories, the company claims.

The company also claimed that customers’ biometric data is “securely stored and protected by multiple security controls, and palm images are never stored on the Amazon One device.”

Niren Chaudhary, CEO of Panera Bread, referred to the change as a “frictionless, personalized, and convenient” upgrade to the company’s loyalty program.

Panera is the first national restaurant to use Amazon One for its loyalty identification and payment.

Read the press release:

Amazon One will bring an even more personalized touch to the Panera dining experience. Guests who link their MyPanera account to Amazon One will enjoy the convenience of fast payments, as well as tailored meal recommendations from Panera associates based on their preferences and previous orders. After a simple scan of the palm, Panera associates will be able to greet guests by name, communicate their available rewards, reorder their favorite menu items, or take another order of their choice, extending the guest experience into a true and meaningful…