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Princeton University Pledges to Do Less Business With Companies Owned by Straight White Men

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How is this not racism? Imagine saying this about any other group. People would lose their minds.

The College Fix reports:

Princeton pledges to buy less stuff from companies owned by straight white guys

Princeton University has adopted a new policy whereby it will do less business with companies owned by straight white men.

According to the “Supplier Diversity Action Plan,” more university interaction with businesses run by minorities, women, veterans and members of the LGBTQ+ community is “mutually beneficial,” “fosters competition” and “generates considerable value.”

Princeton defines “diverse-owned businesses” as those that are at least 51% owned by the demographics noted. A university press release notes these businesses run the gamut from construction to computing.

The “multi-year plan” will further efforts already underway by Princeton’s Office of Finance and Treasury. Vice President for Finance Jim Matteo said “These actions not only strengthen the University but also the communities with whom we do business.”

Despite Princeton increasing spending on minority firms by over $46 million over the last five years, such businesses only account for nine percent of the university’s total purchases.

Wintersession and Campus Engagement Director Judy Jarvis said those employed by the university must be “proactive” in seeking out diverse companies. Jarvis noted she hired Isometric, owned by two (minority) Princeton alumni, to design a new Wintersession “visual identity, website, [and] online exhibit.”

Regarding Princeton’s new effort, Isometric’s Waqas Jawaid said “Justice can only happen if we understand the ways that the playing field is not level and take active steps toward how we can change that condition.” Jawaid’s partner Andy Chen added that there are many small businesses who haven’t worked with universities before, so institutions like Princeton should “go out to identify and encourage them.”

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