BY PAUL BOIS
The ad agency that facilitated the Dylan Mulvaney partnership with Bud Light now finds itself in a state of “serious panic mode,” according to a report from the New York Post.
Captiv8, an ad agency out of San Francisco that often fixes prominent social media influencers with high-powered corporations like Anheuser-Busch, orchestrated the initial partnership between transgender TikTok star Dylan Mulvaney and the brand Bud Light. In the face of unforeseen and intense backlash to the campaign, Captiv8 has been scrambling to save face after what turned out to be a disastrous move.
One source told the New York Post that the company has been “in serious panic mode” since the backlash began…