redstate.com By Nick Arama
Things have not been going well for Bud Light since they stepped on the third rail of endorsing transgender influencer Dylan Mulvaney’s “365 Days of Girlhood” at the beginning of April. We’re now into the fourth month of a punishing boycott that seems to have no end in sight for the company.
NielsenIQ sales data, obtained by Newsweek via industry consultancy firm Bump Williams Consulting, showed that over a four-week period ending July 1, Bud Light saw a 28 percent decrease in revenue sales. Bud Light’s volume—the number of units of beer sold—was down 31.2 percent compared with the same time last year.
They were booted out of the number-one beer-sold slot as well, with Modelo Especial rising to the top and now holding that place for the past two months.
Now they’ve even dropped out of the top ten most popular beers...
