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Sanders, King Introduce Bill to Ban Prescription Drug Advertising to Consumers

If the End Prescription Drug Ads Now Act passes, it will ban all prescription drug ads on television, radio, print and digital platforms, including social media. The ban would hit drug companies hard — they make back in sales up to five times as much as they spend on commercials. It will also affect the income streams of major television networks, which bring in billions of dollars from pharmaceutical ads.

Sens. Bernie Sanders (I-Vt.) and Angus King (I-Maine) on Thursday introduced federal legislation to end direct-to-consumer prescription drug advertising.

If the End Prescription Drug Ads Now Act passes, it will ban all prescription drug ads on television, radio, print and digital platforms, including social media.

“The American people are sick and tired of greedy pharmaceutical companies spending billions of dollars on absurd TV commercials pushing their outrageously expensive prescription drugs,” Sanders said in a statement. “They want us to take on the greed of the pharmaceutical industry and ban these bogus ads.”

The ban would hit pharmaceutical companies hard — they make back in sales up to five times as much as they spend on commercials. It will also affect the income streams of major television networks, which bring in billions of dollars from pharmaceutical ads.

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