Children's Health Defense Calling it a “privacy nightmare,” the Center for Digital Democracy issued a report on how the streaming TV industry has evolved into a vast data-driven viewer surveillance apparatus, transforming people’s TVs into monitoring, tracking and targeting devices.
The streaming television industry has morphed into a vast data-driven viewer surveillance apparatus, transforming people’s TVs into tools for monitoring, tracking and targeting, according to a new report from the nonprofit Center for Digital Democracy.
The 48-page report, “How TV Watches Us: Commercial Surveillance in the Streaming Era,” charts the evolution from broadcast, cable and satellite television to connected TV (CTV), a term that encompasses the wide range of content delivered through the internet to smart TVs.
CTV includes popular apps like YouTube TV, Free Advertiser-Supported TV (FAST) channels, and streaming services like Disney +, Netflix and Amazon Prime. It also includes Roku, smart TVs and smart TV devices themselves.
The report documents how CTV, whose surge in viewership is largely driven by young audiences, harvests user data through a “sophisticated and expansive commercial surveillance system” that privacy advocates argue undermines existing consumer protections.
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