By James Meyers
To combat inflation, sandwich maker Subway is launching a $6.99 footlong deal, with multiple sources claiming the sandwich chain’s sales are plummeting.
The details of the footlong deal allow customers to order any footlong sub on the menu, or customize their own, for $6.99.
It’s not the original $5 footlong deal, but customers will save on subs that can sell up to $14.
The deal was revealed by Subway CEO John Chidsey during an “emergency” last-minute franchisee meeting last week.
Subway is a privately-held company, so it doesn’t report its sales figures like its public peers do.
Meanwhile, the famous sandwich chain is seeing sales declines in certain regions of over 8% in the last few weeks, compared to last year.
“Today’s diner is stretched more than ever, and too often that means a tradeoff on quality, variety or flavor to find an affordable meal,” Subway North America President Doug Fry said in a statement. “At Subway, our definition of value is a mix of delicious options at the right price without compromising quality.”
However, to get the deal customers must order through the Subway app or Subway.com using the promo code 699FL to get the cheaper deal.
Subway stated that its a loyalty grab in hopes customers will download the app, sign up for Subway’s MVP Rewards program and visit stores more frequently…
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