winepressnews.com
Everyone year a set of ads played during the Super Bowl usually causes a ruckus, and this year was no different. This year an ad produced by a Christian non-profit group called “He Gets Us” was one of the ones that caused some strife.
The minute-long ad featured a number of images featuring a diverse cast of people washing each other’s feet. One picture featured a Hispanic police officer washing the feet of a black man in an alleyway; another of a mother washing the feet of her daughter outside of an abortion clinic; other stills that appear to be same-sex couples washing each other’s feet; and many others.
Before closing the commercial ended with upbeat tune and said, “Jesus didn’t preach hate. He washed feet.”
Many believed that the ad featured AI imagery. But, AdAge, a global media firm explained that the pictures are not AI-generated.
Initially, few of us at Ad Age thought the He Gets Us Jesus #SuperBowl ad was made with AI…it wasn’t.
They are photographs shot by photographer Julia Fullerton-Batten, who has experience in the fine arts industry.
AdAge said on X
The Christian group tried to provide some context to the ad in a description of the video on YouTube: “The night before he died, Jesus got his friends and followers together and washed their feet as a symbolic example of how they should humble themselves while dignifying and valuing others. How would our contentious world change if people, especially those with opposing ideologies, took off their shoes and washed each other’s feet?”
Moreover, the group explained their reasoning in a blog post. They claim they chose to go this route because “with an upcoming election year that will be filled with division and derision, we decided to focus on one of the most important directives given by Jesus — Love Your Neighbor,” the group wrote…
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