Technology and a Tyranny Worse than Prison

By Bert Olivier 

In an outstanding piece of political-theoretical writing, titled ‘The Threat of Big Other’ (with its play on George Orwell’s ‘Big Brother’) Shoshana Zuboff, succinctly addresses the main issues of her book, The Age of Surveillance Capitalism – The Fight for a Human Future at the New Frontier of Power (New York: Public Affairs, Hachette, 2019), explicitly linking it to Orwell’s 1984. 

Significantly, at the time she reminded readers that Orwell’s goal with 1984 was to alert British and American societies that democracy is not immune to totalitarianism, and that “Totalitarianism, if not fought against, could triumph anywhere” (Orwell, quoted by Zuboff, p. 16). In other words, people are utterly wrong in their belief that totalitarian control of their actions through mass surveillance (as depicted in 1984, captured in the slogan, “Big Brother is watching you”) could only issue from the state, and she does not hesitate to name the source of this threat today (p. 16):

For 19 years, private companies practicing an unprecedented economic logic that I call surveillance capitalism have hijacked the Internet and its digital technologies. Invented at Google in 2000, this new economics covertly claims private human experience as free raw material for translation into behavioural data. Some data are used to improve services, but the rest are turned into computational products that predict your behaviour. These predictions are traded in a new futures market, where surveillance capitalists sell certainty to businesses determined to know what we will do next.

By now we know that such mass surveillance does not merely have the purpose – if it ever did – of tracking and predicting consumer behaviour with the aim of maximising profits; far from it. It is generally known among those who prefer to remain informed about global developments, and who do not only rely on the legacy media for this, that in China such mass surveillance has reached the point where citizens are tracked through a myriad of cameras in public places, as well as through smartphones, to the point where their behaviour is virtually completely monitored and controlled…

READ FULL ARTICLE HERE… (brownstone.org)

 

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