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Heinrich Himmler and other Third Reich occultists in the 1930s latched onto the strange idea that the Aryan race was not the product of evolution but descended from semidivine beings who left the heavens and established a secret civilization on Earth, possibly beneath Central Asia. Himmler, the head of the SS, was so enthralled by the possibility of what he considered celestial proof of the superiority of the white race that he provided funding for an SS expedition to Tibet in 1938 in the hope of locating his utopia, according to Black Sun, a 2001 history of Nazi occultism by the British historian Nicholas Goodrick-Clarke.
Almost a century later, this idea of a lost Aryan civilization, called Agartha, has caught on again, this time with teenagers posting memes online. If you’re older than 25, you likely missed it. But over the past year, memes about Agartha—a mystical, underground city in the center of the Earth full of flaxen-haired, blue-eyed people—kept going viral and have become a staple of the youth internet. If you search for Agartha on Instagram, you’ll find dozens of videos with view counts in the millions, and many more in the tens of thousands and hundreds of thousands. (Searches for hyperborea and vril, myths that overlap with Agartha, yield similar results.)
Before Christmas, the White House shared a Department of Homeland Security meme that has many of the attributes of the Agartha phenomenon but with a festive theme: Santa in front of a subterranean snowy workshop with Earth’s core in the background, overlaid with the text Christmas After Mass Deportations. Jon Lewis, a researcher at George Washington University’s Program on Extremism who has written about neo-Nazism, told me he saw the image as a clear reference to online Agartha content.
When I asked whether this was an Agartha reference, the White House press office responded by email that “4 people had to Google what Agartha is and we’re still not sure. What are you talking about?” and sent me a GIF of a character from the cartoon Bob’s Burgers, suggesting I was grasping at straws.
I then typed the prompt “show Santa looking at his workshop” into ChatGPT, and got the image below on the left. When I typed the prompt with the added words in Agartha, ChatGPT created the image on the right that bears a resemblance to the one sent out by the administration…
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