Donald Trump’s Psychological Smackdown of Iran — and What Will Happen Next

By Scott Pinsker

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle

—Sun Tzu, The Art of War

If you could distill PR and marketing to a single sentence, it’d be, “What do I gotta say so you’ll do what I want?” Meaning, it’s 100% outcome based: Theories are fun, but reality is the ultimate litmus test.

Which is why, to build a PR war plan, we only need three ingredients:

1. An honest, accurate assessment of where we are today.
2. An honest, accurate assessment of what motivates our target audience.
3. A clear picture of where we want to be tomorrow (i.e., what “victory” looks like).

That’s it. All the rest is simply a roadmap between today and tomorrow (sprinkled with tactics, measurables, and mile markers). If you know where you are and where you’d like to be, everything else falls into place.

“Know the enemy and know yourself” — Sun Tzu would’ve rocked at PR.

The Iraq War introduced the phrase “shock and awe” into the public lexicon, relying on the PR power of big booming bombs. Undoubtedly, the psychological impact was significant; how could it not be?

Whereas the ongoing U.S.-Israeli war in Iran was surely shocking and aweing to many Iranian mullahs (especially all the dead ones), it probably pales in comparison to either Iraq war…

READ FULL ARTICLE HERE… (pjmedia.com)

 

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