The ratings are in for NBC’s first day of coverage for the 2022 Winter Olympics being held in communist China and they are down from the previous year.
The network’s coverage in prime-time Thursday for the opening ceremony to kick off the games averaged 7.7 million total viewers, according to a report published Friday by TV Line.com. The Olympic viewership also landed with a 1.3 rating in the coveted demographic of ages 18-49, the outlet noted.
While those numbers helped the network lead the night, those numbers are down over the last decade, Outkick’s Clay Travis noted. He appeared to be noting numbers from Sports Media Watch.
“Just 7.2 million people watched the first day of the Olympics from China,” Travis tweeted Friday.
