Everywhere you turn, there is a billboard waiting to catch your eye. We’re overwhelmed with them daily, the only issue is, the billboards themselves are usually very underwhelming. Most of these billboards are boring and unoriginal. But, every once in a while, there comes an ad that is so witty, beautiful (or just plain smart) that you can’t help but wonder what genius mind created it. Check out 30 of our favorite examples!
The Economist
For those who don’t know, The Economist is an English-language weekly newspaper based in London. They are known for their witty articles, so it doesn’t come as much of a surprise that they decided to take a smart approach when creating their billboards.
Other than the fact that this billboard is visually aesthetic – its minimalism is brilliant. Having a giant light bulb with a motion sensor built-in is bound to make you look twice as you drive by.
Anando Milk
You know how as a child, your parents would tell you that if you drank milk, you would grow up to be big and strong? Well, if we saw this ad, we would believe it to be true. We would drink all the milk in the world – which is probably what Anando Milk was going for.
Using two billboards to create this optical illusion of a child actually pushing out part of this high-rise building is beyond genius, and to be honest, we can’t stop looking at it.
Lego
As children, we would make up our imaginary worlds in our heads – one where anything was possible. We would turn those worlds into reality, thanks to Lego. The creative team at Lego understood this when they went about designing this billboard.
Other than the fact that they did an excellent job perfecting a replica of this street, this ad brings us back to our childhood and makes us want to go back to our parents’ house to spend hours building our own Lego worlds.
