TechCrunch Agriculture has a long heritage of being constantly disrupted by technology, an evolution that has continued to play out until today. In one of the latest developments, an Israeli startup called Bluewhite has picked up $39 million in funding to advance its own contribution to the field: autonomous robots that can be retrofitted to any tractor to operate it autonomously, which in turn are sold not as one-off products but as part of a bigger service play â robots-as-a-service.
The startup plans to use the funding to continue investing into R&D â specifically to bring more data features into its service stack (branded âCompassâ) and to continue enhancing its autonomous hardware technology (branded âPathfinderâ), which today can be programmed to work across a wide range of field types and vehicles (Bluewhite builds and operates the whole stack).
The tech used today includes not just AI and computer vision on the hardware, but also AI-based algorithms to better understand what is being âseenâ in the field that works alongside big data analytics to provide customers with dashboards and insights to better understand what is going on among their crops.
Bluewhite will also be using the funding to continue expanding in its current markets and to break ground in new ones. Bluewhiteâs tractor robots have been seeing their strongest traction so far in the U.S., with an emphasis on California and Washington, where its customers range from small family farms to 20 of the biggest âpermanentâ (year-round) crop growers in the country. Cumulatively, its robots have covered 50,000 hours of autonomous farming activity across 150,000 acres.
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