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Can the Trump Administration Ban Big Pharma Advertising? Experts Weigh In

Robert F. Kennedy Jr., President-elect Donald Trump’s nominee to lead the HHS, has promised to ban direct-to-consumer advertising of pharmaceuticals — but experts disagree on whether such a ban is legally and constitutionally feasible.

At an Oct. 31 Trump campaign rally, Kennedy said, “One of the things I’m going to advise Donald Trump to do in order to correct the chronic disease epidemic is to ban pharmaceutical advertising on TV.”

According to Endpoints News, the proposal to ban direct-to-consumer DTC advertising is “gaining steam” among members of Trump’s new administration.

The U.S. and New Zealand are the only countries where prescription drugs can be directly advertised to consumers. According to Fierce Pharma “some in the biopharma industry are concerned” that the new administration may impose a ban.

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