Hats off to Dave Portnoy—the way he handled the hitmen from the Washington Post represents a masterclass on the subject.
Portnoy learned of a smear campaign and a hit piece against him through emails sent from Washington Post reporter Emily Heil to sponsors of his ‘Pizzafest’ event.
In response to this email, Portnoy “went on the offensive” and directly contacted the journalist attempting to write a hit piece against him.
What followed was 11 minutes and 49 seconds of pure gold—they tried to shame him and the people he knew, so he shut it down by going directly to the source and confronting her…
