Dutch Food Brands Announces Plans To Make Half Of The Recipes On Packaging Meatless

The following report is by Green Queen:

Seven CPG brands have agreed to increase plant-based and vegetarian visibility on-pack in the Netherlands, accepting animal advocacy group Wakker Dier’s request to make at least half of the recipes on product packaging meatless.

Conimex, Fairtrade Original, Jumbo, Knorr, Koh Tai, Patak’s and Plus will all make the adjustment, while Grand’Italia (with 48% of on-pack recipes free from meat and fish) and Lassie (53%) already do so.

“These brands inspire consumers and show that you don’t have to cook meat the old-fashioned way every day,” Collin Molenaar, campaigner at Wakker Dier, said. “Packages are ideally intended to inspire consumers with simple dishes. And so they can also help people to choose plant-based more often.”

Meanwhile, Albert Heijn and Maggi have plans to add plant-based tips to recipes but haven’t said they’ll remove meat from half of them. And according to Wakker Dier, Honig (80% of whose packaging recipes are not suitable for vegetarians) is the only brand that hasn’t promised a shift…